Logo of German-Emirati Joint Council for Industry and Commerce

Your Partner for International Trade Fair Participation

Germany stands as a global powerhouse in the trade fair industry, hosting many of the world’s largest and most influential exhibitions across a range of sectors. Meanwhile, the United Arab Emirates has firmly established itself as the Middle East’s leading trade fair hub — serving as a dynamic gateway between Asia, Africa, and Europe. Dubai and Abu Dhabi, in particular, are now at the forefront of regional and international event hosting.

Messevertretung Starbild
iStock / AHK UAE

Across the GCC, countries like Qatar and Oman have made steady progress in developing their trade fair industries, hosting a growing number of sector-focused events and attracting regional and international interest. Together, these countries are helping to shape the Gulf into a dynamic and fast-growing centre for international trade fairs.

 

At the Trade Fair Department of the German Emirati Joint Council for Industry & Commerce (AHK), we support this growth by connecting German trade fairs with partners in our host countries, and vice versa. We proudly represent leading German trade fairs in the GCC, while also promoting key exhibitions in the UAE and its neighboring countries to German businesses.

 

Whether you’re an exhibitor looking for strategic guidance, or a visitor in search of the right opportunity, we’re here to support your journey — from consultation to participation.

AUMA Trade Fair Data Worldwide

AUMA – the Association of the German Trade Fair Industry – provides a comprehensive global trade fair database

Here you will find up-to-date information on trade fairs worldwide – sortable by industry, location, and date. Ideal for exhibitors and visitors looking for events that match their specific interests.

AUMA
AUMA
AUMA / AHK UAE

German Pavilion 

The German government actively supports its export-oriented businesses through the Foreign Trade Fair Programme (AMP), offering German companies the opportunity to showcase their innovations at international trade fairs under the trusted "Made in Germany" brand. 

 

This initiative places a special emphasis on small and medium-sized enterprises (SMEs), giving them access to the German Pavilion—a prestigious joint stand organised on behalf of the Federal Government. 

 

With over 20 German Pavilions annually, the UAE ranks third globally for the number of AMP-supported foreign trade fairs, highlighting its importance as a strategic hub for expanding German business presence abroad.

Deutscher Pavillon
Deutscher Pavillon
AHK UAE / AHK UAE

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