Founded in 1950 and headquartered in Nuremberg, Spielwarenmesse eG is a premier organizer of international trade fairs in the toy and games industry. Its flagship event, Spielwarenmesse®, held annually in Nuremberg, is the world's largest B2B toy fair.
The 2024 edition featured 2,362 exhibitors from 71 countries, spanned 175,000 m², and attracted 57,500 visitors from 126 nations.
AHK UAE serves as the regional contact for the Spielwarenmesse shows in the UAE, Oman and Qatar, facilitating exhibitor services and visitor guidance.