The AHK Business Breakfast kicked off with welcoming addresses by Dr. Martin Henkelmann, CEO of AHK, and H.E. Sybille Pfaff, Consul General of Germany in Dubai and the Northern Emirates, covering recent news of the AHK and a political update.
Next, Mitch Bittermann, Senior Vice President – Commercial at Dubai CommerCity, introduced CommerCity. As a purpose‑built free zone for digital commerce, CommerCity offers a unique environment merging logistics, e‑commerce infrastructure, and regulatory support — making it an ideal hub for companies seeking to scale in the region.
In the Economic Update segment, Ruba Nuseibeh of Germany Trade & Invest (GTAI) delivered a data‑rich presentation on the evolving economic landscape. Her insights into German export dynamics, industry competitiveness, and foreign direct investment patterns provided much food for thought — particularly to businesses considering or already operating in the UAE.
Under the topics “Breaking Borders: Building the Future of Truly Global Commerce,” Orxan Isayev, introduced the audience to WORLDEF, a global platform focused on e‑commerce and digital trade. The mission includes accelerating cross‑border e‑commerce, convening thought leaders, and providing insight‑driven content, industry summits, and trade forums.
The Legal Corner session, led by Julian Steimer of SCHLÜTER GRAF, tackled legal questions businesses often face. From the complexities of EU sanctions in international trade to hidden risks in multi‑territory transactions via third countries.
The event concluded with the MoU signing between DIEZ and AHK, witnessed by eminent guests and leaders. On behalf of DIEZ, Amna Rashed Lootah (Director General, Dubai Airport Freezone & Dubai CommerCity) joined Dr. Martin Henkelmann (AHK) in formalizing the agreement.
