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Kuwait

Kuwait is located in the northeastern part of the Arabian Peninsula and borders the Arabian Gulf. The country holds around 8% of the world's oil reserves and is considered one of the wealthiest nations in the region in terms of per capita income. Its strategically advantageous location between Saudi Arabia, Iraq, and Iran makes Kuwait a key hub for regional trade. The capital, Kuwait City, serves as the country's economic, political, and cultural center, hosting numerous ministries, international companies, and financial institutions.

Kuwait Skyline
iStock / AHK UAE

A Market with High Purchasing Power and a Willingness to Modernize

Kuwait’s economy is characterized by prosperity, a young population, and ambitious reform plans. With a population of around 4.3 million—of which approximately 70% are expatriates—Kuwait ranks among the countries with the highest per capita purchasing power globally. Through its long-term strategy “Kuwait Vision 2035,” the government aims to diversify the economy and reduce dependence on oil. Key priorities include education, digitalization, infrastructure, and encouraging private investment.

Despite some bureaucratic challenges, the market offers attractive opportunities for international companies—especially those with high-quality, technology-driven products and services. Market entry is supported by political stability and strong demand for imports.

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