Dear AHK Members and Friends,
The German Emirati Joint Council for Industry and Commerce (AHK) is pleased to invite all Marketing & Communication Professionals to an exciting Workshop Opportunity:
AI IN MARKETING & COMMUNICATIONS
How Artificial Intelligence Can Improve Daily Work
Date: Monday, 24 November 2025
Time: 9 AM to 12 PM
Location: Hotel Indigo Dubai Downtown
Whether you’re creating campaigns, managing social media, or developing communication strategies, this workshop will show you how to make the most of AI in your everyday work.
How can AI tools make marketing and communications simpler, more efficient, and more innovative? In this interactive session, we’ll go beyond the buzz and explore how to practically use AI, from smart prompting and automation to content creation and responsible application.
Through a mix of insights, live demonstrations, and hands-on examples, you’ll:
- Understand what AI really is and what it can (and can’t) do today
- Learn practical prompting techniques to get the most out of ChatGPT and similar tools
- Explore automation with CustomGPTs and AI agents
- Discuss the basics of responsible and ethical AI use
- Get a glimpse into upcoming AI trends shaping the future of communication
Designed especially for marketing and communications professionals, this workshop offers practical insights and inspiration to help you work more effectively, and creatively, with AI.
For registration/payment please click on the corresponding button below:
Tom Kussmaul
Co-founder of A-K-Beratung
“AI is reshaping how we create, communicate, and connect with audiences. My goal is to show marketers and communication professionals how to use AI not just faster—but smarter: to unlock creativity, personalize content, and make data-driven storytelling accessible to everyone.”
Mr. Kussmaul is an independent AI trainer and consultant, as well as co-founder of A-K-Beratung. With a background in marketing, data analytics, and cross-functional project work, he supports corporations, SMEs, and start-ups in implementing AI strategically and practically. His work focuses on AI in marketing and communications, data-driven storytelling, and the integration of AI into creative processes.
